At Sweet Baton Rouge® we are constantly asked “Do you carry men’s shirts?” Well, yes. Indeed, all of our Sweet Baton Rouge shirts are unisex, and we have made plenty of designs with the guys in mind. But this got us thinking: What if we created something extra special for our male customers? And the Coastal Pelican was born. 

Our shirts are a meaningful tribute to the soulful beauty of the coastline and the creatures that inhabit it. When you think of the coast, what comes to mind?

For us, a Coastal Pelican tee is more than just apparel; it’s an invitation to return to the water. We wanted to create t-shirts that feel like summer year-round, transporting you to those quiet, sun-drenched days spent fishing and watching the sunrise over the marsh. Each piece is designed to capture that timeless feeling of escaping the noise and embracing a slower, gulf coast-inspired pace of life.